Blogs & Videos

Book Launch Talk. CIC Cambridge. November 2023 https://youtu.be/FqWzFtPjuDw

Founders of startups mistakenly assume that they need to think about their messaging just before they are ready to pitch. We pitch when we are about to beg for something—

For those who know me and have followed my exploits, you may have heard through my stories that I have just undergone what is euphemistically called “a home improvement” project.