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Coming up with that great idea that will change the world and make you rich-and-famous is the second most important thing you will do to be successful.
The first is—convincing others.
Your story is among your most important assets. This book will empower yours—-telling others who you are, what you do, what you need, and why they should listen and care…
Whether you are creating your business strategy, looking for investors or increased sales, interviewing for a job or highly competitive program, or simply hoping to increase the power of your influence.
But it goes well-beyond the pitch. It is about creating a compelling, persuasive story to awe your audience and inspire them to action.
This book includes principles, game-changing insights, and a step-by-step process adopted by some of the planet’s most successful ventures, accelerators, and colleges and universities.
Coming up with that great idea that will change the world and make you rich-and-famous is the second most important thing you will do to be successful.
The first is—convincing others.
Your story is among your most important assets. This book will empower yours—-telling others who you are, what you do, what you need, and why they should listen and care…
Whether you are creating your business strategy, looking for investors or increased sales, interviewing for a job or highly competitive program, or simply hoping to increase the power of your influence.
But it goes well-beyond the pitch. It is about creating a compelling, persuasive
story to awe your audience and inspire them to action.
This book includes principles, game-changing insights, and a step-by-step process adopted by some of the planet’s most successful ventures, accelerators, and colleges and universities.
This game-changing approach is based on more than three decades of experience and a globally acclaimed strategy and story model adopted by global giants, colleges and universities, entrepreneurial accelerators, and thousands of emerging companies.
You’ll learn how to capture attention, engage, make your story simple and
clear, and help to assure that you’ll be the one remembered. You’ll avoid the common and fatal pitfalls too many presenters make.
This book will change the way you look at your message and the way audiences look at you.
The Power of Your Story
The importance and power of story for innovation, funding, and entrepreneurial business growth:
What story is and does—why it goes beyond pitch and templates and why it is one of your most vital assets The art and science of creating awe and moving audiences to action How others decide: why they say yes, and why they do not How to compete for attention, be heard, and be remembered
The First Pillar: Strategy
The importance of strategy and how to develop one: Identifying stakeholders (the obvious and less than obvious) and how to reach them Creating your strategy and adapting it as you grow Assessing the task, the audience and their expectations, the goals, the best
approach to deliver your message, and the tools to execute effectively
The Second Pillar: Content and Structure of a Compelling Story
The right story and flow for nearly any audience: Developing concept, content, and a comprehensive blueprint for nearly any pitch Making your story your audience’s story Knowing what to say (and what not to say), how to say it, and how much is too much Applying the tools of effective message construction, including brainstorming,
outlining, flow, transitioning, editing, use of metaphor, and story-within-your-story.
Simplifying complexity Avoiding the common and often fatal mistakes in developing and presenting story
The Third Pillar: Supporting Your Narrative
The value of effective visual support: Knowing what visuals can do and how to create and use them Identifying the different kind of presentations and visuals you will need Avoiding the common pitfalls of PowerPoint and its ilk Conveying complex and quantitative information Creating storyboards to mate the right visual to content Designing and producing decks and other materials
The Fourth Pillar: Delivery
Getting a message from inside your head and heart into the head and heart of others: Understanding delivery channels and how to use each properly Honing delivery skills to sound authentic, conversational, and confident Mastering the vital Q and A Developing demos and avoiding land mines
The Fifth Pillar: Follow-up and the Long Game
It ain’t over after you leave the room: Keeping the conversation and relationship moving Investing in yourself, continually improving, and bolstering your skills Choosing and working with the right mentors, advisers, consultants, coaches,
and the many others who might guide you along your path
Parting Thoughts and Review
Final words to encourage you to put these tools to use.
With the purchase of paperback or hardcover version of this book, you will be provided a code to download a companion
workbook, which includes 35 worksheets that takes you step-by-step through the process of creating and refining your strategy, message, presentation
materials, and delivery
approach as you read through the text.
Find the QR code on page 7 of the paperback or hardcover that will provide a link to download the workbook. For the e-book or print copies of the workbook, click here.
© Chuck Goldstone 2023 • All Rights Reserved